As of April 12, all TikTok creators, designers and developers can use the platform to create effects for all of the social app’s users to enjoy. The details: Effect House, the platform that allows anyone to build Community Effects for TikTok, has been in closed beta since fall 2021. Now that the platform is open to all, TikTok can likely expect its number of users and time spent on the platform to increase. Why it matters: In Effect House’s early beta, more than 450 effect creators published effects that led to the creation of more than 1.5 billion videos on TikTok and over 600 billion views globally. TikTok has opened its Effect House beta to all creators, providing them with the tools and learning resources necessary to build more immersive and dynamic effects in videos. TikTok Expands Effect House To All Creators Meta said that over time, it may evolve these goals. During the testing phase, creators will be rewarded for building worlds that attract the most time spent. The bonuses are goal-oriented, fee-free monthly programs paid to creators as rewards for their progress toward the goal. In addition to the monetization tools, Meta is also testing a Horizon Worlds Creator Bonus program in the US. Users who wish to purchase these items must be 18 years old or older and in the US and Canada.
They’ll allow the creators to sell virtual items and effects within their worlds-for example, access to a new part of a world or to attachable accessories for a fashion world. The details: Horizon Worlds’ creator tools will be made available only to a select handful of creators during the testing phase. Meta’s testing of the new monetization tools is one more step in that direction and in expanding its $10 million Horizon Creators Fund. Why it matters: Meta is consistently trying to find new ways to support creators as part of its vision for the metaverse, which is a place where creators can earn a living and users can purchase digital goods, services and experiences. Meta announced it’s testing new tools to help Horizon Worlds creators earn money by selling virtual items and experiences within their worlds in addition to a Horizon Worlds Creator Bonus program. Horizon Worlds Tests New Creator Monetization Tool, Bonus Program This week in social media news, Meta’s Horizon Worlds is testing a feature allowing creators to sell virtual items and experiences, TikTok opens its Effect House beta to allow anyone to build Community Effects, Pinterest API (v5) brings open access to all developers and more.
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